WELCOME
Ask me why I do what I do, and I’ll answer you with why not? My circumstances may have set the stage, but they don’t define my story, impact or influence in the world.
“When one is given a vision, they either use-it-or-lose it! I chose to define mine and have influence in the world.”
−Rita Stephens
Founder & CEO
Hi!
My name is Rita, a woman who is currently battling advanced stage 4 metastatic breast cancer for the second time after nearly 13 years of remission. Metastatic breast cancer spreads beyond the breast to areas like lymph nodes and possibly the brain.
Despite these challenges, I believe in seizing opportunities. Thus, Wa~La Apparel was born from my determination to make an impact despite facing financial, emotional, and health setbacks during my battles with breast cancer.
Pink Infinity
THE BRAND
A seamless and unique private label brand that will not only turn heads, but prove comfort and style with its breathable, skin-friendly fabric.
Symbolising eternal life or everlasting life, our Pink Infinity brand gives new meaning to giving back.
THE
MISSION
THE
VISION
MY
"WHY"
Breast cancer accounts for 12.5% of all new annual cancer cases worldwide, making it the most common cancer in the world.
An estimated 297,790 new cases of invasive breast cancer are expected to be diagnosed in U.S. women, along with 55,720 new cases of DCIS.
An estimated 2,800 new cases of invasive breast cancer are expected to be diagnosed in men. A man’s lifetime risk of breast cancer is about 1 in 833.
The effects of breast cancer extend beyond the body, impacting various aspects of life including financial stability and overall well-being.